Now that you have reached the final stage of funnel marketing, you need to know a bit more about lower-funnel marketing. Getting to this stage is quite rewarding, and this is where you will see the fruit of all your hard work.
There is a lot at stake when you get to the final or lower-funnel stage, and you want it to succeed. If you did all the previous steps correctly, this would be an extension of everything you have already done.
This is the place where you can reap the fruits if you do it right, so let’s see what this is all about.
What Is Bottom-of-the-Funnel Marketing?
This is all about converting all the steps of the previous phases into a profitable endeavor for your brand. There are not many buyers left at this stage, but the conversion rate should be very high.
Lower-funnel marketing is the call to action where you finally tell consumers they need to buy your product. This is where you will focus on your product or brand, and nothing else matters here.
You will tell the customer that your product is the best and their life will be much better with your product in it. It is at this stage that you will need to create a funnel that is only available with Funnel Mates.
Customers In the Lower Funnel
The people you find in this phase of the funnel marketing are the hot leads. Businesses can convert them to paying leads. These people are the buyers, so you just need to convince them that your product is the best.
There is one problem, though: they may also be in the lower-funnel of your competitor, or even more than one. You will need to convince them your product is the best option for them.
At this stage, the product with the best lower-funnel strategy is going to win them over. For that, you need all the help you can get from the best funnels available, and that is with Funnel Mates.
Using the pre-made funnels from this app will give you a full-fledged technical solution for any online business.
How To Convince Them To Buy
To convince the people in the lower funnel that your product is the solution to their needs, you need the best tactics. You can use several things to turn that hot lead into a paying customer.
- Build their confidence in your product by providing them with the best features.
- You can strengthen their trust in your company by providing the best warranties and top-quality promises.
- By lessening their anxieties and doubt with a good solution, you can get that “yes”.
Best Content For Lower-Funnels
To get consumers to trust you from the word go, you will need several tactics to help in this mission.
1.) If you have a landing page for most and even all of the keywords people use to search, you will have an edge.
Popular Keywords Used In Lower-Funnel:
- Discount
- Coupon
- Sale
- Buy
- Reviews
- Compare
- Brand X versus brand Y
- Compare
2.) Educate buyers about your product with walk-through videos or use webinars to provide ample information. This will also create trust and show them a little bit of the company and provide a face of the company.
3.) Provide them with case studies of different aspects of the product or brand, which will give them confidence in your product. When there is proof that your product improves someone else’s life, they will trust it even more.
4.) You should be different and stand out from the rest of the competition by emphasizing the uniqueness of your product. You should be bold and show them that the competition can not give them what your product has to offer.
5.) At the bottom of the funnel, you need to be extra persuasive to convince them that your product is the best. It would be best if you assured them that your product is better than that of the competition.
6.) User experience is significant and will determine whether they will revisit your website because they enjoyed it.
A Great Tool For Creating Funnels
All the information mentioned in this article will be useless if you cannot make use of it. To create a good funnel, whether it be top, middle, or bottom-funnel, you need some experience.
But, if you had a tool at your disposal to make that easier without having to be tech-savvy, it would make a difference. Funnel Mates gives you just that, but you need to make a quick decision. It will be at a low price but only for a short time.
The great thing is that this app can be used by the beginner and the experienced business owner to increase online sales. Automated funnel building might just be how all businesses will make future funnels.
Summary
Do not rob yourself of the opportunity to get your online presence on the road with quick and easy funnel creation tools. Go out there and focus on what is essential: making sales and increasing your profit.