Marketing funnels are visual representations of how a customer becomes aware of your brand and moves on to purchasing your goods or services. A digital marketing funnel represents the customer’s complete journey and highlights the steps taken from becoming aware of the product until they purchase it.
Stages in the Linear Digital Marketing Funnel
Awareness
Most customers do not realize they have a problem until someone points it out. You will have to make them realize the problem and how your brand can help them. If you are the first to point out their problem, there is a high chance they will turn to your product or service.
Interest
At this stage, customers realize the problem and want to get rid of it. They are interested in a service or product. However, they want to know more about the brand. They want to see all you have to offer. Social channels are an excellent way to address audiences in the interest stage.
Desire
At this stage, customers want the product or service, but they will compare and try to view all their options. It is crucial to be ahead of your competition at this stage. Sponsored ads, social channels, and SEO are great ways to communicate with the audience at the right time. If your brand is the one they are constantly seeing, this will increase your chances.
Decision
Customers already know which products or services they want in the decision stage and have a list of shortlisted companies. Sponsored ads once again help you at this stage.
Post-action
The customer has trusted your brand and has bought your product, or you have rendered your services. You must show them how much you value them. You could send emails verifying their transactions and inform them of other ways they could use the product.
Retention
The demanding job of getting the customer is over and done, but you have to retain the customer, which may prove tricky. It is vital to have an email list. You could give your existing customers discounts and coupons to keep them coming back.
The linear marketing funnel is somewhat obsolete because it fails to consider the different paths consumers have access to now and may take. With the advancement in technology, billions of people have access to the internet.
Nonlinear marketing
The linear marketing funnel is a traditional one and is centered on the linear journey of the customer, from awareness to purchase. Nonlinear marketing allows a brand to participate in the consumer’s life actively. It doesn’t follow the traditional approach of only putting up ads; it subtly allows a brand to get involved in the consumer’s life.
The marketing funnel is often divided into high-funnel, mid-funnel, and low-funnel marketing.
High Funnel Marketing
Upper or high-funnel marketing is about strategies prioritizing brand awareness over direct conversions. This might mean paying for ads, promoting blog posts, or sponsoring public events. It’s all about getting your name out there and meeting prospective customers.
Mid Funnel Marketing
Middle-funnel marketing aims to get clients aware of your brand but who are not yet consumers of your products. Middle-funnel marketing often involves re-marketing and advertising to people that have visited your website at one point or the other. Doing this reminds them of the problem they’re looking to solve while reminding them of your brand.
Low Funnel Marketing
Low-funnel marketing is targeting people you know are about to become clients. These people are on the brink of acting and need a little push. It’s the people who might have items in their cart but have not gone on to check out. It can also be advertising directly to people searching for solutions you can help with. For example, if your company produces custom sheet metal in Austin and a user types “sheet metal company in Texas,” you should target them specifically.
High Funnel Marketing Versus Low Funnel Marketing
Using the high or low funnel marketing strategy depends on your goals and what you are trying to achieve. If you are trying to get your brand out there and increase the traffic to your site, your best choice is high funnel marketing. If you are only trying to get customers, low funnel marketing will suit your needs.
The best option is to adopt all aspects of funnel marketing. To run a successful business, you need brand awareness and you also need clients to buy your products. Creating a balance between high and low funnel marketing is the best.
Benefits of Using a Sales Funnel
- Attracts new leads
- Focuses on the right leads
- Helps build trust and relationships with leads
- Increases conversion rate
- Better forecasting of your sales volume
Sometimes, you may need different funnels for different audiences, in different niches, and with different angles. What better way to get this than to use Funnel Mates? Funnel Mates is a system that automates all the aspects of a truly profitable funnel and follow-up system. It also pays you cash to use it!
You will have access to a collection of funnels but also complete access to the funnel building app. You will have access to all templates and the complete funnel-building system. You will also have the opportunity to sell them for cash.
When you join, you’ll be given Funnel Mates cash to unlock your choice of instant funnels and access to the templated drag and drop funnel creating system. You will also be given a license and a cashed-up audience to sell your build funnels. When someone activates a funnel you made, you get paid!
It doesn’t matter if your business is new and you’re just starting to find your feet; neither does it matter if you’re trying to improve an existing business. Funnel Mates is your best option.
The developers plan to withdraw the cash entry bonus and increase the pricing soon due to the growing demand. Subscribe early so as not to miss out on the extra goodies. The longer you wait, the busier it will become. The busier it becomes, the higher your chances of paying more. Automated funnel building may very well be the future of web making. Get started right away.
Doing what is best for your business at all times is vital. And a good business owner will choose the best way to maximize efficiency and profits.