How to Make Money With Private Label Products

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When one is looking to build an online business, there are many different avenues to take. There are many options available for those dealing with a limited budget and who don’t have the funds to begin product development so they can sell their own products. One of the most accessible eCommerce business models is reselling merchandise or selling private label products via your own online store.

But how can you make money with private label products online? In this quick guide, we’re going to take a look at what private label products are and the process of making money selling them online. So let’s jump right into it and get started!

Private Labels: What Are They?

Before diving into the pros and cons and the process of making money with private labels online, we want to explain what private labels are. Private label products (also known as white label products) are products that are created by one company but sold by someone else.

When you are looking to utilize private label products, you want to be able to take these objects and put your own brand name on them to create revenue for your online store. Using this type of strategy when it comes to building an online business allows you a lower entry price when it comes to upfront costs. But there are many other advantages and disadvantages to this type of business, and that’s what we’re going to look at next.

Pros & Cons of Private Labels

Before anyone looks to really dive into private labels, it is always advised by any reseller (like those in the PLRdiamond group) to look at the pros and cons to ensure this type of business model works for you. So here is a breakdown of the pros and cons of private labels to help you do just that.


  • You can have control over third-party manufacturers regarding factors like ingredients, quality, and production.
  • Reseller is in charge of pricing strategy to elevate the profit margin.
  • There is a quicker response to rising market demand when utilizing smaller retailers.
  • You gain ultimate control over marketing and branding to ensure it aligns with your store’s image.


  • You are dependent on someone else to handle production, which could be an issue regarding reliability.
  • Building loyalty to your brand is always critical, and starting with someone else’s product may limit that ability.
  • You have to choose carefully because consumer perception can affect your ability to sell private labels.
 Laptop in the office with private label written on screen

Process of Making Money With Private Labels

We asked members within our PLRdiamond membership group for some advice on the process for making money with private labels, and below is the process that almost all of them laid out for us:


The truth is you can find private label products available to market on your online store in a wealth of different niches. Some of these niches include hair products, baby products, health products, and more.

In order to decide which of these niches works for you and your brand identity, you need to do deep-dive market research. You want to find popular niches that offer a wide range of marketing strategies that you can utilize to elevate your success to new levels.

Manufacturer/Affiliate Program

The next step in the process would be to contact the manufacturers or affiliate programs to begin setting up an account with them. There are many different websites that offer a plethora of products that you can sign up for that allows you to pick and choose your products in whatever niches you’ve decided to work in.


Before you begin selling it, you may want to order samples. This is especially true if you’re selling items like health products or body care products. You want to ensure what you’re selling is top-notch quality.

Set Up Store

Once you’ve decided on your niche and set up your account, you can begin setting up your online store. There are many different platforms, including places like Shopify, where you can do this.

Add Products

Once you’ve built your online store and chosen your products, you can add your products to the store. When you do this, especially since you’re selling private labels, you want to ensure your product descriptions and images are top quality.

This will be the compelling nudge that your potential customers will need to ensure they order those private label products from your store and not some other resellers store. Along with this, you also want to determine your pricing strategy. You want to ensure that you get a decent amount of profit while still allowing for competitive prices that bring customers to your store.

Launch & Market

The final step is, of course, to launch and begin marketing your store. This can be done via social media posts or paid advertising on Facebook and Instagram. Making sure you have an intelligent marketing strategy is key to ensuring the success of your private label online store.

You want to ensure that you are getting the word out that your store is open and ensuring that this is getting in front of the people you feel are your ideal client. That means you may want to sit down before launching and build your marketing strategy to have a successful launch of your store.

Final Thoughts

Not having to deal with the financing of product production can reduce the cost of entry when it comes to developing an online business. That is why using private labels is such an excellent option for many. Though you have to be careful and follow a set procedure when it comes to doing your research, you can easily start your business and develop a successful business plan.

It doesn’t matter if you’re only starting out or wishing to scale an existing business; PLRdiamond is the solution you’ve been looking for. So subscribe early. Access to our reseller membership could be just the thing to help your reselling business become even more successful.


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