One of the most important ways to gain new customers is through email marketing, and it is used by companies in all industries. But, when you have to deal with your company’s day-to-day business, there is often little to no time to work on email marketing. Thank goodness it doesn’t actually have to be that way.
There are several ways to keep your email program working for you, as long as you use the right tools, such as traffic automation software. Today, we will look at a few of the best tips to help you get the most out of your email marketing campaigns.
- Best Email Marketing Tips
- 1. Meet Your Audience
- 2. Experiment for the Best Results
- 3. Create a Checklist before Sending Out Emails
- 4. Find the Right Metrics to Track and Measure Against
- 5. Make Things Personal
- 6. Don’t Forget about the Holidays
- 7. Less is Often More
- 8. Get the Timing Right
- 9. Offer Rewards for Great Customers
- 10. Add the Right Landing Pages
- 11. Create Your Own Email List
- 12. Don’t Let Unsubscribes Get You Down
Best Email Marketing Tips
The following tips will help you create the best email marketing campaigns. In addition, you will learn the best email marketing practices, the newest information and tricks that will get your campaign into inboxes, email marketing design ideas, and more.
1. Meet Your Audience
We realize you aren’t going to go out and individually meet everyone in your marketing audience. But, you do need to take steps to get to know them. Once you have chosen a demographic group, it is time to find out what they need.
First, you need to gather a lot of data that will help you target your demographic group specifically. For example, look at the times they prefer to receive communications. Find out what vernacular they are using and use it, even if it is slang.
You won’t get all the answers immediately, but the more email marketing you do, the more you will learn. You will gather the data you need to have marketing campaigns that work better than you could ever imagine.
2. Experiment for the Best Results
You will need to A/B every portion of every email you send out. This includes subject lines, calls to action, etc. You will need to have a good sample size in the testing, and once you find something that works, keep using it and move on to the next testing element.
One thing to keep in mind is that this is a never-ending job. As your products and services change, so must your email marketing. Therefore, make sure that you only test one element per campaign to get conclusive results.
3. Create a Checklist before Sending Out Emails
There are essential steps to be taken when creating and sending out an email marketing campaign. You can learn more about these steps and find many tools to help you along the way. One of the best tools, especially initially, is a good checklist.
A checklist will help you never forget any item that needs to be included in the campaign. Of course, along the way, you are going to make mistakes. The trick is to not let mistakes made in one campaign hold you back from sending out the next email marketing campaign. The best way to keep pushing forward is to learn from the mistakes you will inevitably make.
4. Find the Right Metrics to Track and Measure Against
There are so many metrics that email marketing campaigns can be pretty overwhelming, particularly for the beginner. Remember one basic rule: Keep things simple. The first metric to look at is the purpose of the campaign.
For instance, if you want people to read about a new product you are offering, you will need to create a subject line to make them want to open the email. The metrics you should concentrate on include clicks, visits, and conversions from the offer.
5. Make Things Personal
While it isn’t necessarily a new thing, it is still essential to personalize emails. This will make members of your target audience more likely to open your emails. You will need to use the data you gathered to find ways to personalize each email.
This will take a lot of time and effort on your part, but it will be well worth it once you see the results from your email marketing campaigns. There are many ways you can personalize emails to ensure your customers have great experiences and you get the sales you want.
6. Don’t Forget about the Holidays
During the holidays, people are often overwhelmed by email marketing coming to their inboxes. Therefore, you need to determine how to make sure you are not spamming them with too many emails while at the same time making sure they are going to open them.
It is a good idea to modify things during the holiday season. For instance, add a checkbox that asks your subscribers if they actually want to receive emails from you over the holidays. This will allow you to learn your recipients’ expectations and tailor email content just for them.
7. Less is Often More
You’ve likely heard the phrase, “less is more,” which is true. While it is important to regularly send out email communications, it is better to have a few quality rather than a lot of sub-par emails. This is particularly true during the holidays.
Remember, if you send out too many emails, you will lose more clients than you actually attract. You will be walking a very fine line, and you really shouldn’t be doing it alone. Get the help you need here.
8. Get the Timing Right
You will need to determine the best time to send emails to your targeted list. Unfortunately, there really is no right answer. After all, every person is as different as every email campaign is. However, you will likely face this every time you launch an email marketing campaign.
Research shows that the best day to send out marketing emails is Tuesday. But, of course, that will depend on the target audience, the content of your emails, etc. So, you will need to test days. Start with Tuesday to see if it works, and if it does, keep sending out emails on Tuesday. If it doesn’t work, start sending the emails out on other days to find out the best time for you to market.
9. Offer Rewards for Great Customers
You will have VIPs, and they will be the best ambassadors for your brand. These are the people who will be opening your emails regularly. So, make sure you treat them right by offering occasional rewards.
For example, if you want to try out a new call to action or another metric, the best people to start with are your VIPs. Start surveying them to determine what they think you could do to improve your emails. They will tell you what you are doing right and what you are doing wrong. For their help, be sure to reward them, either with discounts or special offers.
10. Add the Right Landing Pages
If your emails include a call to action, make sure that they get to the right page when they click on the link. For instance, if you are trying to get customers to buy a specific product, the link should take them directly to that product page rather than your home page or any other page.
This is a no-brainer. After all, you really want to sell something, and if you have the right emails with the correct links, you will ensure that they really want to buy what you are selling. But, again, you will need to do a bit of experimenting to get it right.
11. Create Your Own Email List
It doesn’t matter if you are building your own list from scratch or using an inherited email list if you don’t have the consent of each individual on the list. You will need to ensure each name on the list has been organically added and that each person has consented.
If you have any email addresses that you have purchased or rented, get rid of them. Chances are, these are not the people you should be marketing to in the first place. Then, when you have permission to send out marketing, you will have a better chance of making sales.
12. Don’t Let Unsubscribes Get You Down
There will always be times when some people will opt-out of receiving your emails. This is inevitable and not something that should bother you. In fact, you should make sure that you have an unsubscribe system available for anyone who doesn’t want to receive emails from you.
It should not be difficult for anyone to unsubscribe. However, make sure that they can do it with a single click. The easier you make the process, the more likely you will be to win them back and gain even more customers in the long run.
These are just a few tips to help you create the best possible email marketing campaigns. You can also visit the FunnelMates website, where you will find the complete suite of tools to build successful funnels.